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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Wednesday, June 30, 2010

The Mara Hoffman Resort and Swim 2011 Collections – THE PREVIEW

Images of the Mara Hoffman collection, courtesy of People’s Revolution

As I was starting to get myself together for Miami Swim, People’s Revolution PR sent-over some images of Mara Hoffman’s adorable Resort collection. I love resort because it’s a capsule collection [in most cases] and the designer is less likely to lose their focus and go off on silly tangents. What you get are collections that are sweet and easy to wear to picnics and at the beach – like Cynthia Rowley’s resort collection and this collection by Mara Hoffman.
Money’s tight these days and Mara made a wise decision to show both resort and Swim at Mercedes Benz Miami Swim. This is a step that would make a lot of sense for more designers to take. If they did, I’m quite sure that more editors and buyers would attend the Miami Shows. While it’s good to bring in the local socials who buy the suits, it would drive business to get more press and buyers in the seats. To take it one step further, if the shows were relocated to Palm Beach, it’s likely that the New York socialites who own a home there would make a special trip to attend. Were that to happen, sales would very likely increase.
Maybe that will never happen, but in the meantime, I’m looking forward to viewing Mara’s hand-dyed silhouettes and gorgeous original silk prints, inspired by her travels around the world.

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