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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Friday, July 16, 2010

MARA HOFFMAN – Preview of the Swim 2011 Collection


Every season at whichever fashion week I'm attending, there are the obvious stars of the week. This week, at Mercedes-Benz Fashion Week Swim, the two highlights are Trina Turk and Mara Hoffman.
New York City based Ready-to-Wear & Swimwear designer Mara Hoffman will be showing her “Mara Hoffman Swim” collection on the runway for the second time during the Mercedes-Benz Fashion Week Swim shows on Saturday, July 17, at 7p.m. on the Raleigh's Cabana Grande.

This season, Hoffman’s muse goes on a mystical journey through the jungle. Expect to see variety of new silhouettes and several new eye-catching and ethnic inspired, bold and colorful prints. This year, Hoffman partnered with Alternative Apparel, known for their vintage soft tees and basics, for a special mini-collaboration for the show.

After flipping through the list of shows on the roster, this one's at the top of my go-to list. Watch for the post-show review this weekend!

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