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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Sunday, May 16, 2010

We Like Singer Katy Perry in Spring 2010 Mara Hoffman!

Photo Credit, just Jared Blog (, courtesy of Peoples Revolution.

MY teenage daughter and her friends are fans - of Katy Perry. I am a long-standing MARA HOFFMAN fan. This weekend, a rare thing has just happened: we all agree on something! That "something" would be that Katy Perry looks fantastic in Mara Hoffman's Spring 2010 Net Back Cowl dress in guatemala violet print. I've always loved Mara's funky cool-girl vibe and it was good to see it on someone who could pull it off.
Have a look at these pics of Katy shot Friday night, May 7th, of Katy leaving Trousdale night club with Russell Brand in West Hollywood.

Mara Hoffman's a designer who's been on the outer edges of many people's radar screens, but who deserves more attention.

She's a New York City based fashion designer, who graduated from Parsons School of Design and also studied at Central Saint Martins College of Arts and Design in London. She launched her ready-to-wear collection in 2000. The line evolved from hand-dyed silhouettes to her current collection, which concentrates heavily on original silk prints and encompasses everything from dresses, leggings and blouses to coats, knit sweaters and scarves. Hoffman continuously draws inspiration from nature and fantasy, often finding creativity from her own travels around the world.

Her big break came when Sex and the City stylist Patricia Field stopped her on the street of New York City to complement her outfit. Field picked up Hoffman’s samples and sold them in her shop, House of Field. Hoffman’s colorful designs are a fave with celebrities such as; Katy Perry, Halle Berry, Megan Fox, Jennifer Lopez, Drew Barrymore, Lauren Conrad, Eva Longoria Parker, Whitney Port and Ginnifer Goodwin. Mara Hoffman is currently available through top retailers worldwide.

To read more about Mara Hoffman, visit

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