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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Monday, August 17, 2009

QUIKSILVER Women – Reinvention Gone Right

Text, Vivian G. Kelly
Images of Quiksilver girls, courtesy of LaForce & Stevens Public Relations
Images of Times Square store, VGK

Brands are all about “living the life”, whether it’s of a New England prepster [Abercrombie & Fitch], Cali Boys & Girls [Hollister] or the surf and skate lifestyle [QUIKSILVER].

Each has associated to it its own unique culture that resonates with its followers.
WATCH the video and if this is you, then QUIKSILVER is where you should be headed to pick-up your fall ’09 wardrobe.
Quiksilver has a mega store in NYC’s Times Square. While it’s certainly “an experience”, with surfboards and videos galore, remember, we’re selling clothes here. We took a hard look at the clothes, and the price points. In a nutshell, the offerings include skinny jeans with strategic tears in quite a few colors, plenty of silkscreen tees and hooded cardis and sweatshirts. While you won’t be finding cashmere here, you will find a moderate price point. The cream acrylic zip hoodie is in the high fifties as opposed to one at Ralph Lauren in cashmere, which would have you adding a zero, at the very least.

We love a reinvention, especially one that works. Quiksilver is a smart retailer – they’re interested in really getting to know their customer. In fact, they went as far as shopping the closets of some of the girls to see how they’re putting their looks together. As you can see the girls have put their unique spin on the clothes, just like a good fashion stylist would. We’re giving a thumbs up to the new, more interesting looks this retailer has in store for us this fall.


For more information on “Getting Dressed with Quiksilver check out QSW blog [there are some videos on it] at:

To purchase Quiksilver Women’s view their e-commerce site at:

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