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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Tuesday, February 8, 2011 gets A Whole New Look That's Definitely Worth a Look

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UNTIL VERY RECENTLY, I WAS NOT that much of a fan of Internet shopping. By "shopping", I mean shopping for clothing or jewelry. In the past, my excursions on the Internet have yielded mixed results.
There was the red tartan plaid vest I HAD TO HAVE from Lands' End which I saw at a preview event. I was in the midst of my tartan phase and ordered it as soon as it showed up as "available" on
I wore it once and back it went - it was too thin.
Sometime before that, there was the attempt to buy a "simple" one-piece swimsuit online through
I thought I had that one covered as I'd ordered several styles in size 2 and 4 - just to be sure. THAT ended up with a trip to the bricks and mortar store at which point, I gave up and returned everything. Happily, I discovered SWANKINI's mix and match bathingsuits at that low point.
[Swankini got a post a few months back on TheFE]
Maison Martin Margiela
Melly Suede Platform Ankle Boots
Recently, like everyone else, I'm fascinated by glam sites such as and and now most recently, with
I'm proud to have TOBI.COM as my advertiser. The other sites are great, but....
I'm not knocking them, and I've bought a few smaller things such as luxury candles and towels and been very happy but I didn't like the competitive aspect of having to preview GILT the night before and competing for items I liked when the clock strikes 12 noon and the auction goes off. I belong to both but the "Sale ends in 1 day" bugs me as I'm usually just too busy to schedule this kind of thing in. What got me TO SHOP on the Internet in the first place was the notion that I could do it whenever I wanted. Can't sleep at 2a.m? No prob - start window shopping on the laptop until you're feeling productive enough to actually do some work, or relaxed, just go back to bed.

tobi's new site is a shop WHEN YOU feel like it proposition. Yes, there are sales [love those!] but they're on for a while. The biggest draw of the newly redesigned site is that it's practically goof-proof. I fell in love with two items, really hard. The first is a red and white stripe "twist tie striped halter dress" from Maison Martin Margiela that's perfect for my trip to Mexico in April. By spending a minute checking it out, I can see how the dress looks from every conceivable angle and because they even tell you the model's measurements, I can imaging how it would look ON ME.
Leslie, the model, is wearing a size small, and they even provide her measurements. Like any good personal shopper [which this site comes close to being] Tobi tells you about the designer, and provides styling tips. Not sure which accessories would work? No problem. Tobi suggests Melly Suede Platform Ankle Boots in Grey by ROSEGOLD and a Leather Triangle Cocktail Ring by HOUSE OF HARLOW.
Leather Triangle Cocktail Ring

Guess what? I clicked on those links and found that I LOVE House of Harlow and had always intended to investigate Nicole Ritchie's brand, but never got around to it. Tobi made it really easy and convenient. As some woman's bumper sticker read, "The New Busy is not the Old Busy", and as such convenience is key, critical really, when it comes to deciding between your many options.
In the end, I didn't find the stylish PJ's I'd hoped to locate on Tobi, but I DID find a missing item in my wardrobe AND it's on sale. The Matt Bernson "Gitanes Parisian Smoking Shoes" reduced from $154 to $92 are EXACTLY what I need to go with the vintage Rena Lange smoking suit I snagged for $35 at Deja Vu Consignment before Xmas.
Matt Bernson Gitanes Parisian Smoking Shoes

My only fear - that I've waited too long and someone grabbed the last pair of size 8's when I was busy writing this post.
Every fashionista has a story about "the one that got away". What's yours? I'd love to know! Share your story in the "comments" section of TheFE.
**LAST, but not least, use my unique promo code "EXAM20" for 20% off orders to all you readers who order after reading this post!!

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