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As a nearly 20 year Fashion Industry Vet, I've made TheFE my place to cover and discuss everything fashionable from books, to designer ready-to-wear to couture. All aspects of a fashionable lifestyle are included. BIG NEWS: I'VE MOVED TheFE TO WORDPRESS to take advantage of their superior publishing platform. See you there!!


Sunday, February 20, 2011

The Nautica fall 2011 Presentation

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TEXT, Vivian Kelly
Interview with Menswear Editor, Mark Behnke of

When it comes to mens’ fashion, Fashion has always suffered with being labeled “elitist”, “not for the regular guy” or “too edgy”, and even “scary”.
Normally, during NYFW, I’m drawn to just such “directional” collections such as Duckie Brown’s [a big favorite], Andrew Buckler, and Siki Im.

This season, though, I decided it was time to be more “democratic” and see just what bigger consumer brands such as Nautica were proposing men wear in 2011.
As I walked the crowded show space with Mark at the Lincoln Center Library, I was reminded of a long-ago Christmas in the early nineties.
I’d just returned from Neiman Marcus and with a pair of Gucci horse bit loafers for my conservatively minded first husband.  While in the thrill of the luxe buy, I’d reasoned to myself that they were “traditional” and that he’d approve.

I Was Wrong. Sad, but not really understanding WHY he wasn’t thrilled to receive them, I returned them on Boxing Day.
His explanation: He loved his Top Siders, always would and did not want to be “fashionable”.

My EX is one of legions of affluent guys who “want to look nice” but are not interested in clothes that would make them “stick-out” on the golf range, on a sail, sporting events, or Friday night poker night with the boys.
Nautica is a great choice for men of this ilk.
#1: It's no hassle- just go to Macy’s and you’re out in less than 20 minutes and back pursuing your leisure time activities.
#2L  Fit – nothing skintight here that requires you to be a gym rat in order to fit into the more avant-garde brands. Asparagus silhouette not required.

3.     #3: Traditional designs and themes. As Mark points out in our video, there’s a nautical theme that appeals to the traditional guy, and “safe” neutral colors.

None of the above is true if you happen to be a liberated metro-sexual type such as  Mark, whose morning grooming lotions and potions rival the most “high-maintenance” woman’s. And that’s great! It’s probably “Queer Eye for the Straight Guy” that’s responsible for “regular guys” to start thinking in a more “directional” fashion and to consider fashion lines such as Duckie Brown, Buckler and Siki Im.

*The pre-show interview with the Duckies goes live here next week!

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