TEXT, VIVIAN G. KELLY
Image of Ginnifer Goodwin, AP Photo/Matt Sayles, courtesy of Ian MacIntosh, Academy of Art University
ECO PICKS UP STEAM
Eco –anything was hot hot hot two years ago, culminating in IMG/LOS ANGELES FASHION WEEK AT SMASHBOX STUDIOS when they dedicated their entire fashion week to the green theme in October 2006.
Since then, it’s predictably leveled-off and achieved a limited success. Some companies are adding eco components to their lines, and that’s good, but hardly news making information at this stage.
The excitement seemed to have vaporized until just recently, when Actress Ginnifer Goodwin wore a dress made of recycled hospital scrubs.
We all know that actors only wear what they think is the latest and the greatest. Academy of Art University fashion design students got theirs when Ginnifer
wore their 10AK Collection dress
to the 20th Anniversary Environmental Media Association Awards.
Students Priscilla Guimarais, Kumiko Haruyama, Nui Tanapornwattana, Audrey Wang and Tramaine Tillman watched the actress walk the “green carpet” at Sunday night’s EMA Awards in their 1OAK (One Of A Kind) design.
THE DRESS – THE DETAILS
The students use practices that ensure sustainability from inception to completion when creating their sustainable dresses.
The pleated strapless dress is made from hospital scrubs that would have normally been discarded. The students repurposed the scrubs using environmentally sensitive treatments and dyeing, before pleating the recycled fabric and creating a collection of dresses.
1OAK is available at Vie Bungalow’s showroom in Los Angeles: www.viebungalow.com
Academy of Art University’s Website is
academyofart
Visit their blog at fashionschooldaily
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