Text, Vivian G. Kelly
WHAT: DuMi shape wear lingerie and Bishop of Seventh's expands into RTW
JEAN ANXIETY
We’ve ALL had a fat jean moment, regardless of whether we’re a size 14 or 2. There’s not a fashion-conscious person alive who hasn’t anxiously asked, “ Do I look fat in these jeans?” at least ONCE in their life.
DuMi founder Amber Taylor is smart enough to know that we want to have it all. We want to eat the Tiramisu, AND wear our new Bishop of Seventh jeans, and look as close to a supermodel as we can. Who doesn't?
MORE ABOUT DuMi SHAPE WEAR
Taylor has introduced a line of shape wear that includes panties, camis, and tanks, designed to sculpt and shape problem areas without creating new ones. The word, “shape wear” usually connotes something boring looking in basic black. At DuMi, you’ve got some options, including naughty nude, brazen black, or luscious leopard print, and styles inspired by the design team’s favorite lingerie looks.
ENDNOTE
You don’t have to be “a big girl” to wear shape wear. Svelte celebs such as Gwyneth Paltrow wear Spanx to Red Carpet events when she has to look absolutely perfect. Who knows? Maybe she’ll be sporting a leopard DuMi brief under her next Red Carpet gown.
For additional Information, contact CECE FEINBERG PUBLIC RELATIONS
t. 212.939.7265 f. 212.531.6125
www.fashionfeinest.blogspot.com
BACK TO BISHOP OF 7TH
Before you heave a sigh and think, “Oh ANOTHER jeans line??” have a look and better still, try a pair on. These are dressier than jeans, but don’t have the stuffiness of “trousers”. If you don’t think you’re slim enough to wear them, start with a pair of DuMi’s and then try the Bishops on.
Designers, Chachi Prasad and Karam Kim have street cred, they’re Seventh Avenue vets and know what their target market is looking for. In fact, they’ve gotten enough of a positive response over these last difficult few years that they’re now moving to launch its full collection of men and women’s ready-wear for fall 2009. Even during these tough times, the folks at Bishop of 7th remain a philanthropic organization making positive impacts on the state of the environment and mankind. Bishop supports EarthRights International, an organization that believes in “the power of law and the power of people in defense of human rights and the environment.” A percentage of sales go directly to this organization.
SO, WHO’S WEARING IT?
Like it or not, this is always the $64,000 question in our media obsessed society. The list is impressive, and growing.
ON THE LIST: Carrie Underwood, Anna Lynn McCord,
Mary J. Blige, Kate Bosworth, Ashley Judd, Rosario Dawson, Jessica Alba, Gabrielle Union and Courtney Cox.
Additional info@ www.bishopofseventh.com
For sales information, contact MK Sportswear at
213.623.3526.
Photo Credits
Images of DuMi, courtesy of Cece Feinberg Public Relations
Images of Bishop of Seventh, courtesy of a-Line M
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